B2B FULFILLMENT
B2B fulfillment and wholesale logistics — same operation, same WMS
Manage wholesale and retail distribution alongside your DTC channel. Windmill handles retailer compliance, palletizing, and EDI coordination without a separate setup.
Contact us -->
B2b fulfillment
Two channels. One operation. Zero duplication.
Stop running parallel supply chains. By centralizing your inventory under a single roof with a unified Warehouse Management System (WMS), we eliminate the friction between direct-to-consumer and wholesale fulfillment.
Whether you're shipping a single t-shirt to a customer in Ohio or 50 pallets of seasonal stock to a national retailer, it's drawn from the same pool. This means less capital tied up in redundant inventory and total visibility across all sales channels.
Unified inventory visibility across all channels
Dynamically allocate stock based on demand
Reduce total storage footprint and carrying costs
Everything you need to supply major retailers, built directly into your core fulfillment operation.
Retailer compliance
Strict adherence to routing guides and vendor manuals for major big-box retailers to eliminate costly chargebacks.
Palletizing & Wrapping
Professional breakdown, rebuilding, and shrink-wrapping of pallets to meet specific dimensional and weight requirements.
EDI Coordination
Seamless electronic data interchange integration for automated order receipt, ASNs, and invoicing with major partners.
DTC + B2B sync
Real-time inventory deduction across all channels preventing stockouts whether selling wholesale or direct to consumer.
Freight to retailers
LTL and FTL freight arrangement and scheduling using our network of reliable carriers for timely distribution center deliveries.
Custom packaging
Case packs, inner cartons, and custom kitting configurations designed specifically for retail shelf display or wholesale distribution.
THE CHALLENGE
Fragmented logistics create artificial bottlenecks that constrain growth and consume margin.
Inefficiency & Split Inventory
Holding separate stock pools means tying up capital twice. When a wholesale order spikes, you can't dynamically reallocate DTC safety stock, leading to missed sales or rush manufacturing runs.
Operational Blind Spots
Managing multiple 3PLs or internal warehouse segments means disparate reporting. You lack a single source of truth for total inventory velocity, making accurate forecasting nearly impossible.
Double Handling Costs
Transferring goods between a bulk facility and a piece-pick facility incurs unnecessary freight and labor costs. Every touchpoint degrades margin and increases the risk of shrinkage.
Trusted Brands
Brands choose Windmill Operations for operational flexibility, reliable support, and a logistics setup designed to scale with them.
Stop running parallel supply chains. Let's consolidate your operation.
FAQs
Do you handle retailer-specific routing guides?
Yes. We manage compliance for all major big-box retailers including Amazon (Vendor Central), Walmart, Target, and Costco. Our team ensures every pallet meets strict labeling, packing, and routing requirements to avoid chargebacks.
How do you manage inventory across B2B and DTC?
We use a unified Warehouse Management System (WMS) that treats all inventory as a single pool. When a B2B order is placed, stock is dynamically allocated, and your DTC available counts update in real-time across your sales channels.
Do you support EDI integrations?
Absolutely. We have a robust EDI layer that connects directly to your retail partners for automated order transmission, Advance Shipping Notices (ASNs), and electronic invoicing.
What are your typical lead times for B2B orders?
Most B2B orders are processed within 24-48 hours. For larger FTL or complex kitting projects, we establish clear timelines during the onboarding process to ensure we meet your retailers' MABD (Must Arrive By Date) requirements.